About FinWell, LLC

Purpose

To create thriving communities

Mission

Use evidence-based strategies to help employees and individuals reach their full potential

Vision

To create an equitable world where everyone has the opportunity, motivation, and know-how to thrive

What We Do

We are a fully independent financial coaching and consulting firm. We work with companies and individuals to empower people to reach their full potential and success – whatever that looks like to them.

For individuals, we coach them on everyday financial matters, such as getting out of debt, improving credit, boosting savings, and more.

For companies, financial institutions, and non-profit organizations, we provide financial wellbeing programming to empower your employees or clients to thrive. We also offer financial health consulting for companies looking to go beyond the traditional financial wellness offerings.

Our Values

Integrity

Whole-Person Wellbeing

Fun

Family

Opportunity

Our Story

FinWell, LLC was started by Kenyon Sutton in the summer of 2024. After more than 15 years in the banking and credit union industries, Kenyon sought to start an independent financial health coaching and consulting business. Being independent allows Kenyon to share his expertise free from any ulterior motives – providing sound financial coaching without the fear of buying unnecessary or additional financial products. Kenyon has helped hundreds achieve financial wellbeing for themselves and their families, from debt relief to homeownership and beyond.

Meet the Team

Kenyon Sutton

Owner and Financial Health Nerd

In his previous role, Kenyon served as the head of the financial health department at a $2.5B credit union in Jacksonville, FL. Kenyon served a portfolio of more than 50 Northeast Florida companies and their employees on their journey to financial health and wellbeing. A regional thought leader on financial health and workplace financial wellbeing, Kenyon has spoken to groups such as SHRM Jacksonville, North Florida Compensation and Benefits Association, and the First Coast Worksite Wellness Council. Kenyon graduated from the Jacksonville Chamber’s Hightower Emerging Leaders Fellowship in 2017.

Kenyon resides in Jacksonville, FL with his wife and four children. He enjoys playing and listening to music, reading, video games, and being involved in the Jacksonville community. He has served on the boards of NextUP Jax (formerly ImpactJAX), SHRM Jacksonville, First Coast Worksite Wellness Council, and others.